Welcome to Top Minds™
Topic: The Future of Marketing
Guest: Drew Neisser, Founder of Renegade, CMO Huddles
Three words – Please use three words to describe yourself and explain why you chose them?
Three insights – What are the three must-know insights based on the conversations you had with CMOs?
1 You can’t outwork the job so you have to out-smart it
2 If you don’t know how to drive demand, you won’t get a chance to talk about brand
3 Marketing is a value exchange
Three Predictions – How do you envision B2B marketing in the fast-changing digital future?
1 Return of brand & the big idea (to B2B)
2 Improved attribution modeling will radically reshape spending
3 The lines between marketing and sales will blur becoming increasingly irrelevant
Three pieces of advice – What is your advice for cutting through the distracting hype and biases to initiate critical marketing strategies?
1 Clear away the clutter
2 Dare to be distinct
3 Pounce on your purpose
Thanks for joining us to discover the Digital Mind of Tomorrow™. Hope you enjoy the conversation:)
About Drew Neisser: Drew Neisser is the founder of Renegade and CMO Huddles. Uniquely wired as both strategist and writer, Drew has helped dozens of CMOs unleash their inner renegade and told the stories of over 450 marketers via his podcast Renegade Marketers Unite, his Ad Age column and two books. Ranked among top B2B influencers, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio and Tony Robbins’ podcast among many others. His 2nd book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands launched October 5th, 2021.